STOP REHEARSING THE REACTION
Stop planning around what other people might think.
Michael Jannicelli / Fuck It Brands
FUCK ITBRANDS
FUCK IT.
MAKE IT REAL.
FUCK IT is the decision. MBS is how you build it.
What it means
FUCK IT
FUCK IT is not recklessness.
It represents the decision to stop sitting on an idea and make a real move.
DEFINE THE IDEA
Say what it is, who it is for, and what you are building.
MAKE ONE REAL MOVE
Build the first piece and put it into the real world.
Founder
MICHAEL JANNICELLI
Michael Jannicelli is the founder of FUCK IT Brands.
For more than two decades, he has taken ideas through product development, branding, licensing, retail, partnerships, and business building.
Michael’s storyExperience
REAL-WORLD EXPERIENCE
- Socko Energy Drink
- Throwdown Industries
- Product development
- Branding
- Licensing
- Retail
- Partnerships
MICHAEL’S BUSINESS SYSTEM
MBS
A step-by-step system for taking an idea from concept to execution.
Its purpose is to help define the idea, organize the decisions, build the pieces, test them in the real world, and determine the next move.
DEFINE
Make the idea clear.
BUILD
Turn the idea into something tangible.
TEST
Put it into the real world.
DECIDE
Use what you learn to make the next move.
The full MBS Process is worked through directly with Michael.
Ask about MBSLifestyle
BEYOND BUSINESS
FUCK IT extends beyond business into lifestyle, fitness, relationships, and personal freedom.
Direct contact
START
Have something you want to build?
Tell Michael what it is and where you're stuck.
Email Michael